Sales Enablement Playbook
Professional B2B Sales Frameworks
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About the book
You will learn how to define your sales process.
Defining your sales process is more and more essential in this changing market environment. The companies succeeding today are implementing a sales process that's as simple as possible, but robust enough that all employees can plug in and perform consistently.
You will learn how to use content.
Sales content no longer consists of "collateral" in the form of brochures, PDFs, and slide decks. Today, "sales-ready" content is primarily made up of keywords, relevant phrases, and challenging statements. Top companies are able to produce relevant micro-content at the right time in a conversation to create urgency and commitment... and close deals.
You will learn how sales enablement can support multiple roles.
From sales managers, to customer success, product marketing, and obviously the sales team - the function of sales enablement touches any role that is customer-centric. Prioritizing these programs, creating a thriving feedback loop, and leveraging your existing resources are the key to a successful enablement program.
Meet the Authors
Here's what you'll find inside:
- The Evolution of Sales Enablement
- Defining a Sales Process
- Onboarding New Hires
- Sales Training
- Who's Your Buyer?
- Product Training
- Customer Success
- Hiring and Career Paths
- Channel Partners
- Sales Manager Enablement
- The Sales Enablement Position
- The #1 Sales Enablement Tool
- The Future of Sales Enablement
...and MUCH MORE!