Five Secrets of a Sales Coach
Professional B2B Sales Frameworks
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About the book
You’ll Learn How to Identify the Challenge
You can’t coach everything. How do you go about identifying which specific things are going to have a measurable impact on the individual and the business? What type of challenge are you dealing with and how do you address it?
You’ll Learn the How to Create a Coaching Culture
The coaching relationship is based upon trust. That trust is built by observing 5 specific drivers of human behavior. Master those drivers and your sales culture will evolve.
You’ll Learn Why Most Coaching Fails
The fact is that few sales managers consistently allocate time for coaching because of the scarce results they see for their efforts. Once you understand why - you and your sales reps will renew your commitment to brief, impactful coaching conversations.
Meet the Authors
Here's what you'll find inside:
- The First Framework: S.C.A.L.E.
- The First Secret: C is for Challenge
- The Second Secret: O is for Outline
- The Third Secret: A is for Action
- The Fourth Secret: C is for Consequences
- The Fifth Secret: H is for Hold accountable